Andrew Hennigan speaking about Monetizing the Elephant, Impact Hub Stockholm, 18 September 2019.

Monetizing the Elephant: Creative Ways to Generate Revenue

How do you monetize an elephant? This question comes from an activity I used in a digital marketing course I taught in a French business school. On my way to lecture there in September 2015 I saw a New Yorker cartoon by Mick Stevens showed someone sitting beside a city street with an elephant. He has a sign saying “See the elephant, $1” and he is on the phone to a friend saying “Business…