Andrew Hennigan speaking about Monetizing the Elephant, Impact Hub Stockholm, 18 September 2019.

Monetizing the Elephant: Creative Ways to Generate Revenue

How do you monetize an elephant? This question comes from an activity I used in a digital marketing course I taught in a French business school. On my way to lecture there in September 2015 I saw a New Yorker cartoon by Mick Stevens showed someone sitting beside a city street with an elephant. He has a sign saying “See the elephant, $1” and he is on the phone to a friend saying “Business

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Lecturer, Speaker Coach, Writer. TEDxStockholm Board Member, Speaker Team Lead & Speaker Coach. Writer for hire, author of book “Payforward Networking”.

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Andrew Hennigan

Andrew Hennigan

Lecturer, Speaker Coach, Writer. TEDxStockholm Board Member, Speaker Team Lead & Speaker Coach. Writer for hire, author of book “Payforward Networking”.

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