Communicating Disruptive Innovations
Entrepreneurs and other innovators often worry if they will find enough ideas, and they are usually wrong. Some also worry about transforming their ideas into viable businesses, and they are usually right. Very few ever stop to think about the problem of persuading other people to adopt their innovative ideas. “Build a better mousetrap,” they used to say, “and the world will beat a path to your door”. But this doesn’t happen.