Building a Pipeline for Content Ideas

Andrew Hennigan
6 min readMay 26, 2020
Where do speakers and writers get all their original stories from? This is the question that inspired a June 2019 talk at Impact Hub Stockholm and this post. The secret is that you have to build a pipeline to gather, combine and develop ideas.

Ask anyone what they remember about a speaker they listened to a few months before and they will focus on the stories. People always remember the stories. They remember any story or narrative, anecdote or case, or any concrete example with vivid details. Nobody remembers the rest.

That simple fact explains why your speaker coach will recommend that you enrich your talks and presentations with…

Andrew Hennigan

Lecturer, Speaker Coach, Writer. TEDxStockholm Speaker Team Lead & Speaker Coach, Board Member 2022-23. Writer for hire, author of book “Payforward Networking”.